Will Ferrell Sells Out
In a rare feat for film tie-in partners, Will Ferrell is starring in commercials for Old Spice and Bud Light as part of the advertisers’ promotional deals with New Line for Ferrell’s basketball comedy “Semi-Pro,” in theaters Feb. 29.
While Ferrell appears in character as shaggy-haired Jackie Moon from the film, the association with the comic actor is nevertheless unmistakable.
“Using humor and using Will is a great way to appeal to our target demographic of men 18-34,” said James Moorhead, Old Spice brand manager. “There’s a great synergy between ‘Semi-Pro’ and the launch of Old Spice’s new Pro-Strength anti-perspirant. It was a great way to communicate the benefits of the product in a way that makes consumers laugh, engage and have a good time.”